Australia and Southeast Asia · 2017–today
Australasia Marketing: property development and holiday rentals across Southeast Asia
The first business built around the thing Adrian Campbell had become unusually good at: being an Australian who could operate in Indonesia as a local.
What it does
Australasia Marketing Pty Ltd is an Australian company that manages high-end property development and holiday rentals across Southeast Asia, combining development work with strategic investment. Adrian Campbell has been its Managing Director since April 2017.
Where it sits in the story
By 2017 Adrian had run a resort in Kuta, built a portfolio of Bali holiday villas, and learned Indonesian well enough to negotiate in it. Australasia Marketing was the vehicle for putting that experience to work for others: managing development and rental operations in Southeast Asia from an Australian base, for an Australian client base that wanted exposure to the region without learning it from scratch.
It is also the bridge between the two halves of his career. The Australian directorships he took on from 2020, at Prestige Pinnacle Realty and Earthcon Civil, and the Asian businesses that followed in 2021 and 2024, Kinnara and Kinnara Capital, grew out of the same idea.
What it taught him
Managing other people's property in another country is a lesson in systems. Bookings, cleaning, maintenance, tax and reporting all have to run without the owner present, and the owner needs to trust the numbers. That discipline shaped the design of the rental pool at Saraya, where revenue is collected centrally and owners are paid automatically by formula.
This page is a factual summary. It does not list clients, properties or figures.